Last updated: June 7, 2026
This website is operated by Fred's Ventures Ltd (company number 16891246), registered at 66 Lavender Hill, International House, London, England, SW11 5RQ, trading as FRED'S. When we refer to "we," "us," or "our" in this policy, we mean Fred's Ventures Ltd.
If you have any questions about this policy or how we handle your data, you can contact us at fred@fredspt.com.
We collect personal data that you provide to us directly through our website forms, including:
When you book a consultation call, we also collect your preferred date and time.
When you subscribe to our training services, we collect payment information through our payment processor, Stripe. We do not store your card details on our servers.
We use the data we collect for the following purposes:
Under UK GDPR, we process your data on the following legal bases: consent (when you submit a form, book a call, or share progress photographs), contractual necessity (to deliver training and coaching services you have subscribed to), legitimate interest (to improve our website and communicate with prospective clients), and explicit consent for special category data (health and medical information collected through our onboarding form, which you may withdraw at any time by contacting us).
Our client onboarding form collects health information including medical history, injuries, medication, and physical activity readiness. This data is classified as special category data under UK GDPR and is processed solely on the basis of your explicit consent for the purpose of designing a safe and effective training programme.
Progress photographs are entirely optional. If you choose to upload progress photos in the Fede app, they are stored securely on our behalf by Supabase, are visible only to you and your assigned trainer, and are used solely to track your training progress. Progress photos are not shared with any other third party, not used for marketing purposes, and not published in any format without your separate written consent. You can delete them in the app at any time, and they are deleted within 30 days of the end of your coaching relationship.
We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymised data such as pages visited, time spent on site, and referring sources. This data is used solely to improve our website experience.
We also use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. This may collect data about your browsing behaviour on our site.
Both tools use cookies. You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.
We do not sell your personal data. We share data only with the following third-party services, which are necessary to operate our business:
Each of these providers has their own privacy policy governing how they handle your data.
Our coaching clients use the Fede iOS app. Through the app we process the data needed to deliver your programme and track your progress, including the food and meals you log, your workout logs and the weights, reps and notes you record, your bodyweight and progress entries, your booked sessions, and the goals and targets set as part of your coaching. This data is stored on our behalf by Supabase, our database and authentication provider, and is visible only to you and to your assigned trainer.
If you choose to connect Apple Health, the app reads health and fitness data such as steps, active energy, bodyweight, sleep and heart-rate information so it can show your trends and, where you have enabled sharing, make this available to your assigned trainer. You control this connection in the app and in your iPhone's Health settings, and you can turn it off at any time. We use Apple Health data solely to provide and improve your coaching. We never use Apple Health data for advertising or marketing, and we never sell it.
The app includes an optional food assistant that uses artificial intelligence to suggest sensible food choices when you are eating out or away from your plan. When you ask it a question, we send your question together with your current goal and that day's nutrition targets and intake to our AI provider, Anthropic, to generate a response. Your conversations are stored privately so that you can re-read them, are visible only to you, and can be deleted by you at any time. The assistant's answers are AI-generated estimates intended to help you make sensible choices. They are not exact nutrition facts and are not medical, clinical or dietary advice. The assistant does not make any automated decision that produces a legal or similarly significant effect on you.
Our services and the Fede app are intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18.
We retain your personal data for as long as necessary to provide our services to you. If you enquire but do not become a client, we retain your data for up to 12 months to follow up on your enquiry. If you become a client, we retain your data for the duration of our working relationship and for up to 24 months afterwards for accounting and legal purposes. You can request deletion of your data at any time.
Under UK GDPR, you have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, object to or restrict processing, request data portability, and withdraw consent at any time.
To exercise any of these rights, contact us at fred@fredspt.com. We will respond within 30 days.
We take reasonable measures to protect your personal data from unauthorised access, loss, or misuse. Our website uses HTTPS encryption. Payment data is handled entirely by Stripe and never touches our servers.
We may update this policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.